Anua

Anua is a South Korean skincare brand known for its minimalist, skin-soothing formulations that emphasize natural, clean ingredients. The brand has gained global recognition for its gentle, effective skincare products designed especially for sensitive and acne-prone skin.

💡 Core Values:

  • Simplicity – Minimal ingredients, maximum effect.

  • Transparency – Clear labeling, no harsh additives.

  • Sustainability – Eco-conscious packaging and ethical practices.

  • Skin-first Philosophy – Focused on calming, hydrating, and balancing skin.

🌱 Popular Products:

  • Anua Heartleaf 77% Soothing Toner – Cult favorite for calming irritation and reducing redness.

  • Anua Peach 77 Niacin Conditioning Milk – Hydrates and brightens.

  • Anua Heartleaf Pore Control Cleansing Oil – Gently removes makeup and sebum.

Anua is often praised for its dermatologist-tested formulations and a science-meets-nature approach that caters to modern skincare concerns without overwhelming the skin.

Anua